張貼日期：Mar 17, 2012 8:39:58 AM
unexpired indirect completiters
brend marking
Cfa, frm, caia
Competitors,
Customer dirvern- system ready, customer ready.
Consumer behavior - awareness, comprehason, liking - shopping around , may change their mind... Action, habit - comsumer
BCG model
Competitive vs comparative , competitive is only yes or no... Master degree is comparative.
SWOT - strength, weakness, oprotinity,
CLV vs NPV. Value based marketing. CLV = NLV